Press release: ”Fashion-Concious Generation Z” Survey 2026 about Fashion and Media Conducted
In collaboration with Bunka Fashion College, Futaba Tsushinsha has conducted the survey for the sixth year. Targeting fashion-conscious Generation Z students, this survey examines their media and social media consumption, fashion purchasing behavior, interests, values, and future aspirations. The results provide insights into the mindset of Gen Z and highlight emerging trends in 2026.