Expanding services in the advertising and marketing field

World Mode Holdings is a group company with six operating companies engaged in different specialized fields in the fashion and beauty industry in JAPAN : human resources services, training, store operation management, space design, advertising/marketing, technology, and operates at five overseas country bases. World Mode Holdings provides solutions that leverage the group’s comprehensive strengths both domestically and internationally. As we strive to strengthen our system to provide more effective solutions to industry and customer issues, we have welcomed the advertising agency Futaba Tsushinsha under our group in order to expand our services in the advertising and marketing field.

Futaba Tsushinsha is an advertising agency founded in 1948, and has achieved top-class results in the fashion and lifestyle advertising business for many years. The company has specialization in offline advertising services for international luxury brands and in the recent years have included digital marketing in response to the market transitions and to expand its businesses. At World Mode Holdings, AIAD spearheads the advertising and marketing business for the group with its strength in providing integrated marketing solutions centered on digital strategies.

By becoming a member of the group, Futaba Tsushinsha will seek synergistic business effects with AIAD which excels in creativity and know-how in the digital marketing domain. Also in collaboration with all other World Mode Holdings group companies, Futaba Tsushinsha aims to make great strides in providing multifaceted services for the industry.

After approval at the next general meeting of shareholders, Hiroshi Okawa, President and Representative Director, will become Chairman with the right of representation, and Satoshi Konishi, Managing Director of World Mode Holdings Co., Ltd. and Representative Director of AIAD Inc. and AIAD LAB Inc. will become the President and Representative Director of Futaba Tsushinsha Co., Ltd..

By expanding its Japanese and international businesses, World Mode Holdings will furthermore become an organization that supports the success of the fashion industry on a global level

In recent years, iDA Inc., which is responsible for the group’s human resources business, has been acquiring business contracts from other human resource companies* accelerating its growth into a top share company of the industry by creating more matches between organizations and job seekers.
With this acquisition of Futaba Tsushinsha’s business, World Mode Holdings builds up its corporate entity with top market share in two key fields, human resources and marketing.

The addition of the advertising solution function that Futaba Tsushinsha has cultivated, World Mode Holdings will expand the scope of solutions in the group’s marketing field, making it possible to provide higher quality services with higher added value. Furthermore, by using LAUNCHMETRICS, a cloud service developed by Futaba Tsushinsha to improve brand performances, World Mode Holdings Group will further expand its Asia Pacific businesses which currently operates in five countries outside of Japan. World Mode Holdings Group aims to provide comprehensive solutions by leveraging its know-how and network on a global scale.

World Mode Holdings will continue to work to strengthen its system to enhance the group’s overall strength and strive to become a company that can contribute to the development of the fashion industry both domestically and internationally.

*In January 2022, iDA acquired the domestic staffing business from Link Staffing Co., Ltd., and in October 2023, acquired the human resources dispatch business of the fashion and beauty field in the Tokyo, Nagoya, and Osaka areas from Persol Temp Staff Co., Ltd.

MESSAGE

World Mode Holdings Co., Ltd. CEO
Shinsuke Kafuku
We are very pleased that everyone from Futaba Tsushinsha, who love fashion and dedicated to their work, will be joining our group. World Mode Holdings Group will become more active and will be able to provide industry-leading services in two business areas, human resources and marketing. Going forward, we will also expand our other business areas, to strengthen our system to provide optimal services in line with customer needs, increasing the synergy effects of the entire group. I believe that this merger will also allow us to accelerate our overseas expansion. It is a great opportunity for us to learn much from the management team leading Futaba Tsushinsha, and continue our endeavor for World Mode Holdings Group to be favored and forever loved by the fashion businesses.

Managing Director, World Mode Holdings Co., Ltd.
President & Representative Director, AIAD Inc./AIAD LAB Inc.
Satoshi Konishi
We are truly pleased that Futaba Tsushinsha has joined the World Mode Holdings Group, and I believe that we have been given an opportunity to make a leap forward in the group’s growth strategy. The group has marketing companies AIAD and AIAD LAB, and with Futaba Tsushinsha’s participation, we confidently make our direction towards expanding our marketing domain. We will utilize the strengths of each company and build a group with varied and unique collection of company organization. To continue contributing to our customers success, we will further strengthen the necessary functions in the marketing area and strive to become an indispensable presence in the fashion and beauty industry.

Futaba Tsushinsha Co., Ltd. President & CEO
Hiroshi Okawa
Futaba Tsushinsha has been developing as an advertising business that combines fashion and communication based on trust and track record of success for many years. We are proud to be a pioneer company in the fashion marketing industry. As we celebrate our 75th anniversary this year, we have decided to join the World Mode Holdings Group with the aim of achieving further growth. This will enable us to collaborate with the WMH group companies and provide a one-stop, multifaceted and effective communication service. We will also utilize the group’s overseas bases in Asia-Pacific to expand the LAUNCHMETRICS service of the Futaba Tsushinsha. We are continuously committed to contribute to the development of the fashion industry as a “fashion communicator.”